Aim
The leadership and OD directorate identified the need for individuals to maximise their talent and potential by focussing on their reputation and understanding the link between their personal brand and authentic leadership.
Our solution
In the first instance we designed a programme for graduate alumni which enabled them to update their ‘soft skills’ and sharpen their leadership talents as they prepared for a significant step change in their professional careers. The programme, underpinned by the NLP approach, incorporated practical tools and effective techniques to enable individuals to create a more confident, authentic impression as well as clarify their personal brand. This was framed within the context of the leaders’ ultimate goal, to improve patient care and safety. We went on to deliver the programme to four other Leadership groups in Wales including the Assistant Directors of Workforce and OD, the Advanced Leadership Initiative and the Enhanced Leadership Programme.
Building on the work we did with the Enhanced Leadership Programme we subsequently delivered a Career Development workshop which allowed participants to focus and build on strengths and passions and enabled them to tap into their own creativity in order to enable self-determination and independence in terms of career development.
Course details
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Highlights
- Seven workshops delivered to a broad range of students – graduates to executive team
- Each student devised a personal brand plan
- Pre-course work and post-course follow up
- Career development workshop offered additional support
- Course materials designed by our in-house graphics team